Walk into the gym on any given day and you might see Cruz Beckham with a skipping rope or Louise Thompson at the bags.
But this boxing outfit is far from the plush exercise hub where you might expect to find such starry clients.
Box Clever Sports in west London‘s Ladbroke Grove is a low key, underground gym that emphasises quality training, hard work and a ‘family’ atmosphere, rather than the bells and whistles that draw people to flashier workouts.
Reality star Louise Thompson (pictured far right with Olivia Cox, Alice Law, Niomi Smart, Ella Ross, Hum Fleming) regularly attends personal fitness classes at the gym with friends
Speaking to Femail, founder Peter Liggins, 37, who started boxing at 13, explained the benefits of boxing – and revealed how his punishing exercise regimes and classes can burn up to 700 calories an hour.
He said: ‘The rise of boxing has reached immense popularity with the likes of Anthony Joshua as Champion to vast contrast to Supermodels like Gigi Hadid.
‘There is no denying that boxing is a sport is on the rise and a huge trend with today’s society. Gone are the days of the sport being behind closed boxing doors. Boxing gyms have popped up dramatically in recent years all over London.’
Peter told how demand means he has had to bolster his timetable, going from one class a day to four.
Peter Liggins (pictured right with guests including Chris Eubank Snr), 37, from West London, told how he gained a celebrity following at his underground boxing gym Box Clever Sports
He has also had a 60 per cent increase in the number of women joining the gym since its opening 11 years ago.
David and Victoria’s three sons, Cruz, Romeo and Brooklyn, have all been spotted at the gym, while Made In Chelsea’s Louise Thompson is also a regular visitor.
Peter continued: ‘The classes are designed for all levels from beginners to more advanced Boxers. The trainers take the time to break down the moves for new clients really focusing on them 1-1 and correcting the moves so that they can understand the sport.
Peter (pictured right) revealed all the trainers at his gym are either former boxers or have gained years of training in the sport
‘The classes are not like any other classes they are designed to be fun and energising training sessions that are extremely interactive and you work in partners and sometimes in groups, great sense of belonging.’
The entrepreneur also busted the myth that boxing is just an upper body workout.
‘Punch power begins in the legs, transferring through the torso and through to the arms, making explosive/plyometric exercises a must do in order to create explosive punch power,’ he explained.
Boxing has been noted for its ability to improve cardiovascular health, strengthen bones and joints as well as improve confidence and self-defence skills.
The Beckham boys including Romeo (pictured) are regular visitors to the gym, meanwhile their father David has been training on and off for years
Peter believes boxing is also ideal for stress relief as it’s an opportunity to let out daily frustrations.
Box Clever Sports are closely affiliated with Dale Youth Boxing & Dale Youth Club, as part of efforts to encourage young people to get involved in the sport.
He continued: ‘Boxing is a huge stress relief. You can take out all frustrations and empty them out on the punching bag, by the end of the session leaving feeling very zen like, calm with a buzz for life.
‘It is one of the most intense physical sport and there is no endorphin rush like it’ allowing you to walk out of class feeling better than ever with a positive mind-set.
‘It’s very well documented boxing training helps motor skills, is great for coordination and focus, meaning it’s ideal for people with ADD/ADHD, autism’.
Cruz Beckham (pictured) has embraced Box Clever Sports as a place to train, Laura Bailey from Vogue says the gym reignited her passion for fight-club